Lucid Presentations

This state of the art electric car manufacturer was looking for help to drive sales and awareness of the company’s newly launched, award-winning vehicle, the Lucid Air. Gaining such traction in the market required a number of internal sales presentations, covering off on sales data, customer funnel updates, press updates, and more. Templates and custom presentations were created reflecting the style and identity of the Lucid brand. One presentation was leveraged in a major automobile industry conference in Detroit.

Multiple pages and reports with charts, graphs, and images related to automotive or technology, including a car wheel and a futuristic vehicle, laid out on a flat surface.
Four circular progress gauges displaying percentages with quotes below each, on a white background, titled 'Experience - Not Just a Buzzword', with the company name 'Lucid' in the top right corner.
A pie chart titled 'We All Play a Role in Experience Excellence' showing factors that contribute to poor customer experience, including poorly written email, missed PDI items, poor service experience, outdated content, messy service center, rushed delivery, messy studio, lack of follow-up, and poor documentation.
A diagram illustrating the full funnel experience for lead generation with phases: Discover, Consider, Transact, Service, and Advocate. It includes steps like marketing, local dealers, finance, and service in a digital sales process.
A slide showing communication and listening strategies with icons and text. The left side shows four social media icons labeled Social, Forums, Blogs, and Communities. The middle emphasizes listening, analyzing, and curating. The right side has icons labeled Engineering, Product Marketing, Customer Care, Product Planning, and Corporate Communications.
Timeline infographic of Tesla Model S milestones from 2008 to 2012, including product launches, announcements, and notable events.
Circular diagram titled "Customer Funnel Flywheel" showing stages: Discover, Consider, Transact, Own & Enjoy, Advocate, arranged in a continuous loop.
Comparison of marketing focus between 2021 and 2022, showing a transition from considering and discovering to owning and enjoying, on gauge charts from a marketing budget presentation.
Page from a report showing marketing investment data with two bar charts: one of percent of revenue spent on marketing by industry, and one of advertising spend in the category for top 10 companies in millions.