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Brian DeLaTorre
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Work
Services
About
Brian DeLaTorre
Let's Connect
Work
Services
About
Let's Connect
The hashtag #MillerMode is promoted via social channels to encourage use of the hashtag. Fans check-in to #MillerMode by simply using the hashtag, announcing to their friends that the are "going dark," putting their smartphones away and checkin View fullsize
Reminders are printed on the back side of bottle labels. Fans are encouraged to snap a picture of the message as a way to share a timestamp of when their night entered #MillerMode View fullsize
A cross-platform MGD app allows fans to switch to “Miller Mode” through their desired social networks. The app would push out a custom message, announcing to friends that Miller Mode is on and the night is about to go off. View fullsize
Content is captured and republished through Miller’s social properties and website. View fullsize
A running total of check-ins are displayed via social/web landing page. Fans are encouraged to make sure their favorite club is the most genuine.  View fullsize
The hashtag #MillerMode is promoted via social channels to encourage use of the hashtag. Fans check-in to #MillerMode by simply using the hashtag, announcing to their friends that the are "going dark," putting their smartphones away and checkin
Reminders are printed on the back side of bottle labels. Fans are encouraged to snap a picture of the message as a way to share a timestamp of when their night entered #MillerMode
A cross-platform MGD app allows fans to switch to “Miller Mode” through their desired social networks. The app would push out a custom message, announcing to friends that Miller Mode is on and the night is about to go off.
Content is captured and republished through Miller’s social properties and website.
A running total of check-ins are displayed via social/web landing page. Fans are encouraged to make sure their favorite club is the most genuine. 

BD CREATIVE, LLC

Brooklyn, New York