PolyStone Planters, producers of heavy-duty planters made of lightweight material, was looking for a strategy to grow exposure and make a dent in their flowerpot competitors. Responsibilities included leading a new brand identity, packaging design, and web design to convey product quality, while also possessing an airy feel to reflect the lightweight composition of the polytene product. An accompanying brand book helped establish both visual direction and brand voice, and combined, resulted in 10x revenue in the company’s first year.