Creative Director with over 15 years of ad agency experience
Art Director background with a meticulous eye for detail, ensuring every pixel is in the right place
Developed and performed hundreds of creative presentations and new business pitches
Built a creative team for a young agency from the ground up; hiring, developing and coaching them into a department of creative excellence for the business
Ideated and managed executions of multi-channel national campaigns for a variety of clients, including television campaigns for two brands, helping them secure their position as number one in their category
Worked closely with strategy team to lead initiative for a major national beer brand, advancing their team of international agencies and enhancing their digital and social expertise
EXPERIENCE
APRIL 2017- Present FOUNDER / CREATIVE DIRECTOR BD Creative • Brooklyn, NY BD Creative offers a range of creative services for agencies and companies with in-house creative teams. BD Creative seeks to not only help develop creative campaigns and executions, but implement strategies and workstreams that put clients in a position of success. In addition to campaigns, BD Creative specializes in social media content creation, presentations and branding/identity design for small to mid-sized businesses.
APRIL 2011 - April 2017 EXECUTIVE CREATIVE DIRECTOR Trepoint / New York, NY • Kansas City, MO • San Francisco, CA Leader of creative direction for the agency overseeing all creative executions ensuring the work meets the high standards expected from Trepoint clients. Manages and coaches team, developing guidelines and work streams ensuring they can execute every project successfully. Works with account service directors in the development of creative strategies and project briefs. Builds and delivers creative presentations to clients and new business prospects. Collaborates with clients, identifying objectives, strategies and tactics for their overall business. Works closely with other members of the executive team to guide company direction and establish goals. CLIENTS: Dole, EMC, José Olé, Ling Ling, Ménage à Trois Wines, Miller Lite, Seagate, Sutter Home Wines, Tai Pei, Tree Top, Weber Seasonings
MAY 2005 - MARCH 2011 OWNER / CREATIVE DIRECTOR DeLaTorre Creative Group / Kansas City, MO Developed brand identity and creative campaigns for various clients. Created designs for a number of websites and user interfaces. Directed web projects through completion, assisting in overall brand message, content development and strategies. Managed all aspects of the business, from financials to account management to creative execution; averaged 15% revenue growth in each year of operation. CLIENTS:Ad Astra Information Systems , The Cosmosphere, Dairy Farmers of America, Houlihan’s, JNA Advertising, Kuhn + Wittenborn, The Mixx, Union Hill
MAY 2000 - APRIL 2005 ART DIRECTOR MMGY Global / Kansas City, MO Implemented branding campaigns and identity work for major hotel and tourism companies. Assisted in new business efforts with creative concepting and presentation materials. Created advertising campaigns, coordinated photo shoots and developed designs, managing the work from concept to completion. CLIENTS: Argosy Casino, Embassy Suites, John Q. Hammons Hotels, The Lodge of Four Seasons, Missouri Tourism, Sequoia National Park, Starwood Hotels, Yosemite National Park
EDUCATION
PITTSBURG STATE UNIVERSITY BA, Commercial Graphics and Communications with Advertising Emphasis • Graduated Cum Laude • Phi Kappa Phi Honor Society Member • KACP Collegiate Journalist of the Year, 4-year Yearbook - 2000
AWARDS
Gold Addy / Sutter Home Cocktail Video - 2014 Gold Addy / Sutter Home HoliDIY Video - 2014 KCFX Best of Show / The Mixx Identity - 2006 KCFX Best of Show / Cosmosphere Web Design -2007 Silver Omni / Junior Achievement Poster - 2003 Ad2 Member of the Year - 2002
