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Brian DeLaTorre
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Work
Services
About
Brian DeLaTorre
Let's Connect
Work
Services
About
Let's Connect
An orange background with a thin green border, displaying the word 'PLATE' in the center in beige font.
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The image features the word 'Chopsticks' centered on a red-orange gradient background with a thin green border.
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The word "DELICIOUS" in large beige letters on a gradient orange background with a thin multicolored border.
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An advertisement featuring a takeout box of Szechuan style beef, with steam rising from the food. Chopsticks are picking up a piece of beef from the box. The background is orange-red with gold and black accents, and a stylized dragon logo at the top. View fullsize
An advertisement with a red background featuring a question about choosing between a box or plate of chicken chow mein, with a box of chicken chow mein and chopsticks holding noodles, alongside the website taipelfood.com. View fullsize
The campaign covered a variety of consumer touchpoints, including social media advertising that drove users to coupon offers and encouraged trial.    View fullsize
Messaging in-store and on the packaging directed audiences to a mobile optimized site where they could receive custom fortunes and special offers.    View fullsize
The website was also redesigned to correspond with Tai Pei’s new look.   View fullsize
An advertisement featuring a takeout box of Szechuan style beef, with steam rising from the food. Chopsticks are picking up a piece of beef from the box. The background is orange-red with gold and black accents, and a stylized dragon logo at the top.
An advertisement with a red background featuring a question about choosing between a box or plate of chicken chow mein, with a box of chicken chow mein and chopsticks holding noodles, alongside the website taipelfood.com.
The campaign covered a variety of consumer touchpoints, including social media advertising that drove users to coupon offers and encouraged trial.   
Messaging in-store and on the packaging directed audiences to a mobile optimized site where they could receive custom fortunes and special offers.   
The website was also redesigned to correspond with Tai Pei’s new look.  

BD CREATIVE, LLC

Brooklyn, New York